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Magic window company12/25/2023 Improving day-to-day performance is what led Goldenberg to develop his own unique product line. The engineering is brilliant and from Goldberg’s perspective, there are only two kinds of windows: conventional and the Magic Window. This issue, Goldenberg spoke with The Canadian Business Journal about the success of Magic Window and how his innovative products define the market. Through extensive research and development, Magic Window provides products that are easy to clean and operate, are user-friendly and surpass all Canadian and U.S. Recognizing the glaring gaps in the marketplace, Goldenberg vowed that Magic Window would concentrate on the four underserved areas of the window replacement business: maximum security, less leakage and infiltration, the best window hardware, and the attractiveness of the window screen. It’s this conviction that led him to engineer a new, from-the-ground-up window, one that “solves all the issues of the conventional market, creating a different kind of window,” as Goldenberg observed. He knew that improvements in the market were required. After seeing what he believed were deficiencies in the marketplace, Goldenberg started his own company. New to Canada himself in the 1970s, Goldenberg was employed in the window replacement industry. Today, through effort and experience, Magic Window has emerged as an industry leader in the forefront of the next generation in window technology. That’s why, in 1979, Goldenberg summoned up all his entrepreneurial spirit and can-do attitude to open Magic Window, the Woodbridge, Ont., window manufacturer and retailer that wrote the book on improved functionality and performance. The typical conventional window simply wasn’t good enough for Sol Goldenberg.
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